Itay Kapitulnik's profile

this is not a cheeseburger

>>> The movement in cooking known unappetizingly as Molecular Gastronomy is blazing the way for new, scientifically-informed approaches to an ancient human art. This phenomenon has also led to a revolution in the idea of comfort food. In order to showcase this complex topic in a way that can be understood and digested by anyone, I chose to focus on the future of one of our most loved national treasures, the cheeseburger. Breaking it down layer by layer like those found in a burger, each chapter focuses on a separate layer of the food industry and how it relates to our sustainability in the many years to come. From the bun’s representation of our wheat and grain consumption to lettuce for agriculture and meat for livestock and genetically modified proteins, the book and conference explore the ways in which scientists are advancing the future of food.
 
The book cover was created using beige flocked velour paper, the sesame seed texture and spine laser-etched using an Epilog Helix 60w Laser. The custom slipcase was created (and partially eaten) from a sheet of teal polypropelene plastic.
this is not a cheeseburger
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this is not a cheeseburger

The goal of this project was to imagine the future of something we take for granted. I chose the cheeseburger. Will it be the same 100 years from Read More

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